I built the skincare routine I couldn't find anywhere else.
From a childhood skin condition to starring on OWN's Love & Marriage: Huntsville — Melody Shari created Seventh Avenue Beauty because no brand made products for women who move like she does. Vegan. Paraben-free. Made for melanin-rich skin.
100,000+ women have made the switch · ★★★★★ 4.9 avg rating
What should I buy first?
Three options. Zero guesswork. Each one is a complete routine in itself.
It started with my grandmother's hands.
When I was a little girl, I was diagnosed with Pityriasis rosea — inflamed, spreading breakouts that covered my skin. Nothing the doctors gave us worked the way we needed it to.
So my great-grandmother did what she always did. She went to the kitchen. Mixed shea, aloe, oils she swore by. Rubbed them into my skin with so much love I forgot to be scared. That's where my obsession with skincare began — not in a lab, but in her hands.
Fast forward: four kids, starring on OWN's Love & Marriage: Huntsville, constantly in and out of makeup chairs. I needed skincare that worked as hard as I did. Ten-step routines? I don't have ten steps. I barely have ten minutes.
Nothing on the shelf was built for a woman moving at my speed — and definitely not for my skin. So I partnered with a chemist and built it myself.
Every formula is rooted in my grandmother's principle: keep it simple, keep it natural, and make it actually work.
What started with grandma's remedies is now an award-winning brand.
Melody didn't just build a beauty brand — she built a movement. From starring on OWN's Love & Marriage: Huntsville to winning industry awards, Seventh Avenue Beauty has become the go-to for women who demand products that actually deliver.
The Nick Cannon collaboration. The Gold Gala honors. The 1.6 million viewers on a single TikTok Live. None of it was planned — all of it was earned.
Every choice has a reason.
These aren't marketing checkboxes. Each one traces back to a real moment in Melody's life.
Don't just take my word for it.
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"When what was supposed to BREAK you and literally take you out, only creates a rebirth like none there! After an entire year, I'm finally BACK."
— Melody Shari, Founder