OWN Love & Marriage: Huntsville
Reborn in Confidence

I built the skincare routine I couldn't find anywhere else.

From a childhood skin condition to starring on OWN's Love & Marriage: Huntsville — Melody Shari created Seventh Avenue Beauty because no brand made products for women who move like she does. Vegan. Paraben-free. Made for melanin-rich skin.

100,000+ women have made the switch  ·  ★★★★★ 4.9 avg rating

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Melody Shari — Founder of Seventh Avenue Beauty, in black feathered dress
As Featured In
SHEEN ENSPIRE Forbes BOSSIP ESSENCE EBONY OWN YAHOO FINANCE BLACK ENTERPRISE PR NEWSWIRE HAPPI BAUCE PRETTYHUSTLAZ TIKTOK NEWSBREAK SHEEN ENSPIRE Forbes BOSSIP ESSENCE EBONY OWN YAHOO FINANCE BLACK ENTERPRISE PR NEWSWIRE HAPPI BAUCE PRETTYHUSTLAZ TIKTOK NEWSBREAK
The Routine

What should I buy first?

Three powerhouse products. Zero guesswork.

Eye Gel for Dark Circle & Puffiness Removal
Eye Gel for Dark Circles & Puffiness
"Refresh and awaken tired eyes — lightweight, vegan, and actually works."
$29.99
★★★★★ (134)
★ Customer favorite
Add to Cart — $29.99
CelluFade Anti-Cellulite Body Jelly
CelluFade Anti-Cellulite Body Jelly
"Firm, smooth, and transform your skin with our powerful anti-cellulite body jelly."
$49.99
★★★★★ (189)
★ Customer favorite
Add to Cart — $49.99
SkinEase Eczema Relief Cream
SkinEase Eczema Relief Cream
"Soothe, repair, and restore — formulated with Sea Moss, Aloe Vera, and Colloidal Oatmeal."
$39.99
★★★★★ (156)
★ Customer favorite
Add to Cart — $39.99
Melody Shari — Year of Restoration, elegant portrait
My Story

It started with my grandmother's hands.

When I was a little girl, I was diagnosed with Pityriasis rosea — inflamed, spreading breakouts that covered my skin. Nothing the doctors gave us worked the way we needed it to.

So my great-grandmother did what she always did. She went to the kitchen. Mixed shea, aloe, oils she swore by. Rubbed them into my skin with so much love I forgot to be scared. That's where my obsession with skincare began — not in a lab, but in her hands.

"Cleanse, moisturize, and get out the door."

Fast forward: four kids, starring on OWN's Love & Marriage: Huntsville, constantly in and out of makeup chairs. I needed skincare that worked as hard as I did. Ten-step routines? I don't have ten steps. I barely have ten minutes.

Nothing on the shelf was built for a woman moving at my speed — and definitely not for my skin. So I partnered with a chemist and built it myself.

Every formula is rooted in my grandmother's principle: keep it simple, keep it natural, and make it actually work.

From the Kitchen to the Stage

What started with grandma's remedies is now an award-winning brand.

Melody didn't just build a beauty brand — she built a movement. From starring on OWN's Love & Marriage: Huntsville to winning industry awards, Seventh Avenue Beauty has become the go-to for women who demand products that actually deliver.

The Nick Cannon collaboration. The Gold Gala honors. The 1.6 million viewers on a single TikTok Live. None of it was planned — all of it was earned.

1.6M+
TikTok Live Viewers
8.8K
Likes on "Reborn"
100K+
Happy Customers
Melody Shari at the Gold Gala Awards ceremony with trophies
Why Seventh Avenue

Every choice has a reason.

These aren't marketing checkboxes. Each one traces back to a real moment in Melody's life.

🌿
All-Natural
Rooted in great-grandmother's kitchen remedies
🐰
Vegan & Cruelty-Free
A deliberate choice, not a marketing label
🧴
Paraben-Free
Made for the skin she wished she'd had growing up
🇺🇸
Made in the U.S.
Quality she can personally stand behind
⏱️
Minimal Routine
Built for a mom of four who doesn't have 30 minutes

Don't just take my word for it.

1.6M+
Viewers on a Single TikTok Live
★★★★★
"This bundle changed my entire routine. My melanin is GLOWING and I've never had skin this hydrated — and I've spent hundreds at Sephora."
Tasha M. · Glow Up Bundle
★★★★★
"As a nurse working 12-hour shifts, I need something fast that actually works. Cleanse, moisturize, done. Melody gets it."
Keisha R. · Lemon Collection
★★★★★
"I bought this for my daughter and she immediately asked for more. The haircare system is incredible — her curls have never been this defined."
Denise L. · Haircare System
Forbes SHEEN ESSENCE BOSSIP OWN
100K+
Happy Customers
4.9
Average Rating
1,400+
Five-Star Reviews
9
Clean Products
Why Women Trust Us

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Dermatologist-Tested
100% vegan, paraben-free, cruelty-free. Formulated with a licensed chemist. Made in the USA.
Trusted by 100,000+ women · Featured in Forbes, Essence & OWN

"When what was supposed to BREAK you and literally take you out, only creates a rebirth like none there! After an entire year, I'm finally BACK."

— Melody Shari, Founder

Glow Up Bundle — $129.99
★★★★★ Melody's #1 Pick · Free shipping
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